PITDRAFTFor dealerships
Car dealership CRM that tracks every unit from lot to sale
Independent dealerships run on tight margin and fast turnover. PITDRAFT gives you one place for inventory, leads, test drives, financing and profit per unit — without the bloat of a platform built for a franchise showroom.
Built around the dealership floor
Lot-ready inventory
Every unit is tracked with VIN, photos, condition notes, landed cost and asking price — so your website, sales team and manager all see the same record.
Capture leads where they arrive
WhatsApp and web enquiries land in one place, auto-assigned to the right salesperson with budget, interest and response time tracked.
Test drives and appraisals
Log appointments, buyer feedback and trade-in evaluations against the lead so nothing is lost between the lot and the desk.
Financing and trade-ins
Track deposit status, finance approval, trade-in value and final balance per deal — not just the headline sale price.
Multi-location out of the box
Run one lot or several branches under one account. Each station keeps its own stock, team and pricing while management sees the full picture.
Margin per unit
Purchase cost, recon, fees and finance charges roll into a live profit figure, so you know which units and which lanes actually made money.
One record, four stages
Source
Log the unit with cost, photos and condition the moment it hits your radar.
Prep
Track recon, transport and holding costs as they land.
Show
Capture enquiries, book test drives and record buyer feedback.
Close
Finalise finance, trade-in and deposit — then see the real margin per deal.
Common questions
- What CRM do car dealerships use?
- Most dealerships use either a generic CRM adapted for sales teams or an automotive-specific platform. Independent and used-car dealers often outgrow spreadsheets and choose a CRM that ties inventory to leads, tracks test drives and financing, and shows profit per unit. PITDRAFT is built for that second group: dealers who want one record from the lot to the signed deal.
- Is PITDRAFT only for new-car dealerships?
- No. PITDRAFT is designed for independent dealers, used-car lots, brokers and importers who need to track vehicles already in stock or on the way, with cost and margin visible per unit.
- Can it replace our current spreadsheet system?
- Yes. PITDRAFT replaces the scattered sheets, WhatsApp threads and notes that many small dealerships rely on with a single pipeline for inventory, leads, reservations and sales.
- How does lead routing work?
- Enquiries from your website or greeting bot are assigned to a salesperson at the right station based on the vehicle or location the buyer is interested in. Response time is tracked so managers can follow up quickly.
- Can we show our stock on our own website?
- Yes. Publicly listed cars get a shareable listing page and can be surfaced through a /cars-for-sale hub, so your inventory becomes discoverable without building a separate site.